Home®


Olio
2026 Logo
Packaging Design This project is a reinterpretation of Graza, an olive oil brand whose visual world served as a starting point for exploring Mediterranean food culture in a more graphic and expressive way. While the inspiration comes from Graza´s bold, approachable packaging language, the redesign moves away from its original aesthetic by introducing a stronger illustrative system, a more experimental typographic rhythm, and a distinct color concept.

The design focuses on creating a playful yet refined identity that feels less like a direct product label and more like a visual story around cooking, sharing, and everyday rituals. Large organic letterforms, textured backgrounds, and characterful illustrations give the packaging a handmade and lively quality, while still maintaining clarity and shelf presence.

The result is a packaging concept that references the energy and casual confidence of contemporary olive oil brands, but transforms it into an independent visual identity with its own tone, structure, and narrative.

Top ↑
Email