Wilde Feige
2025Brand Identity
Logo
Visiual
Poster/Menu
Illustration
Wilde Feige is a contemporary day café in Freiburg that combines natural authenticity, conscious enjoyment, and a calm urban lifestyle. The brand identity is built around the fig as a central symbol, representing freshness, vitality, and growth while creating a strong connection between nature and everyday rituals.
The visual system balances organic forms with a clear, modern structure. A green-focused color palette, clean typography, and handcrafted illustrations create a warm yet refined aesthetic that feels both approachable and timeless.