Ascenzo
2025Brand Identity
Logo
Visiual
Poster/Menu
Shooting/Social media
For Ascenzo, a new pizzeria in Freiburg, I developed a complete brand identity, including logo design, typography, visual language, and printed applications. The goal was to create a modern and urban appearance that respects Italian culinary tradition without relying on clichés.
Built around a reduced design approach, the identity uses typography as its central element and extends across menus, posters, and event materials. The result is a cohesive visual system that communicates quality, confidence, and authenticity.