MeleMele
2026Logo Design
Packaging Design
Visual
IllustrationMele Mele Coffee Roastery was created to challenge the often serious and minimal aesthetic of specialty coffee brands. Inspired by movement, waves, and the social culture surrounding coffee, the identity combines expressive typography and playful illustrations to create a brand that feels energetic, approachable, and full of character. The packaging system was designed to stand out on the shelf while reflecting the vibrant and community-driven spirit at the heart of the brand.